Marketing portion update for a Electronic Medical record Business plan Research Paper

Marketing portion update for a Electronic Medical record Business plan - Research Paper Example In order to curb this, the institute of medicine suggested that EMR should be implemented uniformly in the industry to improve the efficiency of care givers. (Erickstad et al, 2011). Target Markets The examination of the target market must be conducted on the basis of important variables that essentially define the characteristics of the market to enhance the achievement of marketing objectives that have been outlined in this plan. Geographic Segmentation – Domestic and International The most significant method of segmentation which has been discovered during the course of this research in relation with EMR is that of geographic segmentation. Research by Accenture has projected that the countries that are most likely to increase their usage of EMR are mostly the Nordics, Australia as well as Spain since they are already leading in adaption of the same. On the other hand, the United States is expected to overtake even these nations in the use of Hospital based EMRs in by the en d of the year 2013. Expected Growth The aforementioned market segments that have been characterized on the basis of their location have displayed varying levels of growth however, a similar feature in this regard is that each segment is expected to expand even though, the extent of this expansion might be different and in accordance with the development of the healthcare system in the identified regions. The largest potential target markets are the hospitals overhauling their systems and incorporating EMR technology; while the risk is high, the rewards are bound to be proportionally high as well. In addition, large markets with significant growth potential especially in clinical support where the maintenance is outsources preferably by small players would provide a conducive target market for the EMR technology both from a domestic and global perspective. Characteristics of Customers Since the target market does not involve the participation of individual consumers, the major segmen tation variables for consumer markets such as demographic, psychographic and behavioral factors would be inappropriate to apply in their entirety however, behavioral patterns suggest that the customer’s attitude towards the product would be positive, with a readiness stage at which they are informed about its potential benefits and understand the benefits of the product. Total Market Valuation The growth trend in domestic and international markets for EMR implies that the market value of each of the identified regions is going to increase in coming years which is a positive sign for the company. According to research based calculations and market assessments the potential value of the market for EMR in the United States currently stands at a staggering $17 billion. This figure has been derived from prior calculations which reported the market value to be $15.7 in 2010. Consequently, similar observations are expected for countries such as Australia and Spain. However, inflatio n rate, exchange rate fluctuations and external factors such as taxes must be taken into account before arriving at concrete figures. Total Company Revenue The company’s commitment to the client is the provision of a high-quality product and our dedication is not limited to the delivery and installation of the product but it also extends to an extensive period of service. The primary costs of EMR that the client shall incur once an order for the product is placed are divided amongst the following categories:

Special Educational Needs Essay Example | Topics and Well Written Essays - 2000 words

Special Educational Needs - Essay Example To tackle the growth of autism the society has developed Special Educational Needs (SEN) for the children, which will help them to be back in the mainstream society. Children suffering from autism behave distinguishably from other children. It is tough for children with autism to communicate with others and express their feeling by using words. They usually stay away from normal people and they create individual worlds for themselves. Without taking proper help, they cannot communicate with others. This kind of children needs special attention and care from our society. According to the scientists and doctors, autism results from the damage of brain cells that are responsible for the senses and emotions of the humans. The biological theory of autism states there are some abnormalities in the brain of the child due to some reasons, which may cause autism. In some cases, medical treatment of the child can cause autism. Medical treatment has a negative effect on the health of the childr en. This affects the nervous system of the children, which can cause autism. (Autism, n.d.; Cohen & Bolton, 2004: Pp 26- 32). Special educational needs schools have analyzed autism spectrum disorder in the students. The study has found that there are some critical behaviors among them like behavior barriers, emotional barriers, social barriers and communication barriers. Most of the Special educational needs schools have an approach, which consists of individual behavior management with development in social abilities towards autism children. The schools help to develop some special self-help skills among the students, which is necessary for the growth of the person. They have also introduced speech and verbalization in their curriculum to fill the gap in communication. Every child is special and unique in his or her structure and mental set up. Therefore, they need different learning style. (Autism, n.d.). The paper investigates the intervention strategies used to manage